

Headquartered in New York City, Take-Two Interactive Software, Inc. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. NBA Digital’s assets include NBA TV, NBA.com and the NBA App, which achieved record viewership and traffic during the 2015-16 season. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The 5-on-5 tournament, featuring a $250,000 grand prize, will culminate on Feb. In December, 2K launched its second official eSports competition, NBA 2K17 All-Star Tournament, which offers teams of gamers the chance to win a trip to NBA All-Star 2017.


(1) To date, NBA 2K17 has sold-in nearly 7 million units, and is poised to become 2K’s highest-selling sports title ever. The most recent release, NBA 2K17, is the highest-rated annual sports game of the current console generation and the highest-rated title in the history of the NBA 2K series. The relationship between NBA and Take-Two dates back to 1999, with the NBA 2K series selling over 68 million units worldwide. With this new venture, Take-Two and the NBA aim to fuel the accelerating growth of eSports and take the thrill of competition to exciting new heights.” “Through the NBA 2K series, which is renowned throughout the world for capturing the authenticity of the NBA and the passion of its fans, we have a proven track record of highly successful collaboration. “We are proud to expand our strong relationship with the NBA and co-create the NBA 2K eLeague,” said Strauss Zelnick, Chairman and CEO of Take-Two. “We look forward to combining our best-in-class NBA sports team operators with Take-Two’s competitive gaming expertise to create a brand new league experience.” “We believe we have a unique opportunity to develop something truly special for our fans and the young and growing eSports community,” said NBA Commissioner Adam Silver.

The NBA 2K eLeague will follow a professional sports league format: competing head-to-head throughout a regular season, participating in a bracketed playoff system, and concluding with a championship matchup. The founding teams, each composed of five professional eSports players who will play the game as user-created avatars, will be announced in the coming months. Set to debut in 2018, this groundbreaking competitive gaming league will consist of teams operated by actual NBA franchises. This marks the first official eSports league operated by a U.S. (NASDAQ:TTWO) today announced plans to launch the NBA 2K eLeague, a new, professional competitive gaming league that will bring together the best basketball gamers in the world. NEW YORK – The National Basketball Association (NBA) and Take-Two Interactive Software, Inc.
